In 1972 Mr Lino Dainese made some leather motocross trousers and started the brand that has since brought style and innovation to motorcyclists the world over. Working with some of the most evocative names in motorcycle racing, Dainese were at the forefront of developing leather stretch panels, knee sliders and Dainese made suits cut to suit the rider in the riding position in the 70's. The 80's brought back protectors (with Sheene), composite armour, more aerodynamic suits and the 90's brought gloves with knuckle armour and the first airbag development. Today, Dainese is one of the most recognisable, coolest, and most aspirational brands on the planet. It is as the pinnacle of motorcycle clothing technology by demanding riders the world over, all the way up to the greatest rider of all time, Valentino Rossi. With a well deserved reputation for safety that has crossed over into nearly every extreme sport on the planet. The name Dainese is synonymous with style, protection, comfort and durability.